Be bold and direct: #PitchPro Christine Horner

This episode of “Pitch Live with Amy Summers” podcast features Christine Horner, MD, FACS, a nationally recognized surgeon, author, and fierce advocate for women’s health. Dr. Horner made history with her groundbreaking Breast Reconstruction Advocacy Project (BRA Project), a five-year crusade that led to federal legislation requiring insurance coverage for breast reconstruction after mastectomy, signed into law by President Bill Clinton. A board-certified expert in both general and plastic surgery, she is also a leading voice in natural health, authoring the award-winning books, “Waking the Warrior Goddess,” and “Radiant Health Ageless Beauty.” Now at the forefront of medical thermography, she continues to revolutionize women’s healthcare with her innovative mobile imaging business. Dr. Horner is an inspirational trailblazer in preventive medicine and a relentless champion for women’s health.

 

Key pitching takeaways from Dr. Christine Horner on this episode of “Pitch Live”:

• Hook with a Story: Start with a compelling personal story to draw people in.
• Shock & Surprise: Lead with an unexpected or outrageous fact to grab attention.
• Back It Up with Science: Provide solid facts and research to support your claim.
• Use Bold Language: Don’t sugarcoat. Use powerful words that demand attention.
• Expose Discrepancies: Research your topic deeply and highlight contradictions.
• Be Direct & Disruptive: Don’t tiptoe around. Say what needs to be said.
• Make It Personal: Connect your pitch to people’s lives so they internalize it.
• Start Grassroots: Build momentum at the ground level before aiming higher.
• Leverage Connections: Keep asking, “Who do you know?” until you reach the right person.
• Be Ready Anytime: Always have your pitch prepared for when the moment strikes.
• Know Your Audience: Research the decision-maker and tailor your pitch to their interests.

 

Join Amy Summers for #PitchLive with #PitchPro Dr. Christine Horner to access Dr. Horner’s pitching strategies and success stories that prove the power of #ThePitch ☎️🤩

 

Connect: 

Follow and connect with Amy Summers:

Instagram | Bluesky | TikTok | Facebook: @amysummersnyc 

X: @PitchAmy 

LinkedIn: https://www.linkedin.com/in/amysummersnyc 

 

Follow and connect with Dr. Christine Horner: 

Facebook | TikTok: @drchristinehorner

Instagram: @drchtherm

LinkedIn: https://www.linkedin.com/in/christine-horner-43138b2/ 

Website: www.MedThermSC.com 

 

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Instagram and LinkedIn @pitchpublicity 

 

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Website: www.INICIVOX.com 

 

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